About the company
DH markets and exports fresh and quality dates and it is part of D. Hai Agricultural Product Marketing Ltd., among the largest and leading fresh produce companies in Israel for over 20 years.
The company was established by David Hai and Effi Shelau in 2010 and it is managed by David Hai.
David Hai is among the most experienced and renowned marketing professionals in the Israeli field of fresh product and he is well known and highly respected by farmers and distributors, all thanks to his reliable and professional conduct throughout the years.
DH rapidly developed into one of the leaders in marketing dates in Israel and abroad, reporting a constant increase in the quantity of dates marketed worldwide year over year.
Every year, DH markets 2200 tons of Medjool dates, the finest and best variety of dates, including 200 tons of organic Medjool dates, 200 tons of King of Juicy dates and 200 tons of “Bahari” dates.
The company operates in the Western Europe, Turkey, Russia, USA, Far East and India markets. In Israel, the company mainly markets dates to large retail chains. It also markets fresh produce to its customers nationwide.
Company offices are located in Kiryat Motzkin, near Haifa.
It operates one of the most advanced and innovative logistic centers for date packaging and sorting, complying with the strictest export standards.
The company operates in East and Western Europe, Turkey, Russia, USA, Far East and India.
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The Plantations
It all begins with ideal growing conditions:
The King of Juicy Medjoul date grows in a unique geographical area, providing a perfect climate: high temperatures, high solar radiation and relatively low humidity. Thanks to the rare climate, “King of Juicy” is considered a very high quality date, rendering it one of the most demanded dates in the world.
Company Management
David Hai – Chairman, DH
CEO – D. Hai Agricultural Product Marketing Ltd.
David was born in Nahariya in 1961.
He developed a love for farmers at an early age, as an active partner in his late father’s agricultural trading business at the age of 10.
His talent and second passion was the exact sciences and, during and after his military service, he was involved in mathematics, physics, electronics, technological systems maintenance and development, computers and digital communication systems.
David later retired from these fields and went back to his first love – trading in agricultural produce. He began by establishing successful retail businesses, then went on to wholesale commerce and then to agricultural product marketing, which is what he does to this day.
David believes in cooperation among the various farmers without cancelling the competition. According to him, such cooperation will yield a competition toward excellence and achievement that, in turn, will contribute a great deal to obtaining higher yields when selling the produce and maximizing farmer profitability. This approach was especially evident in several projects that David initiated, including the establishment of sorting, packing and marketing centers close to the farming lands in the Western Galilee, Gezer Saidon, Sharon, Moshav Ahituv and Hoff HaCarmel region, in addition to the establishment of discussion groups consisting of various farm owners, addressing issues relating to vegetables, grapes and dates. There are currently four such discussion groups: Moshav Ahituv – cucumbers, Aravah – peppers and two in the Jordan valley, one relating to dates and the other relating to grapes.
Liran Laffer Marketing and Export Manager at DH.
Liran was born in Haifa in 1974 and spent his childhood in Ivory Coast, to which his family relocated due to his father’s position as a project manager in Sollel Boneh Construction.
Following his military service, Liran moved to Kibbutz Neve Ur in the Valley of the Springs (Emek HaMaayanot) up north, where he still lives today with his wife, Marva, and their four children.
Liran holds an undergraduate and graduate degree in business administration from University of Derby in Israel.
Liran managed various business around the world between 1996-2000.
In 2000, he began working for the Agrexco exporting giant, where he stayed for ~10 years.
At Agrexco, Liran was involved in marketing vegetables and his final position involved managing strawberry and grape exports. He was responsible for marketing 1,300 tons of strawberries and 1,500 tons of grapes to all of the leading food chains in Europe.
In recent years, Liran managed the date department at Mor International. In 2019, he began working at David Hai as the Date Marketing Manager and in charge of the export and local markets for other fruit products.
He began working at David Hai and Effi Shalo Ltd. In 2010, where he is in charge of all date marketing, export and the local market, along with Jordan.