Our
Management
David hai
David Hai – Chairman, DH
CEO – D. Hai Agricultural Product Marketing Ltd.
David was born in Nahariya in 1961.He developed a love for farmers at an early age, as an active partner in his late father’s agricultural trading business at the age of 10.His talent and second passion was the exact sciences and, during and after his military service, he was involved in mathematics, physics, electronics, technological systems maintenance and development, computers and digital communication systems.
David later retired from these fields and went back to his first love – trading in agricultural produce. He began by establishing successful retail businesses, then went on to wholesale commerce and then to agricultural product marketing, which is what he does to this day.
David believes in cooperation among the various farmers without cancelling the competition.
According to him, such cooperation will yield a competition toward excellence and achievement that, in turn, will contribute a great deal to obtaining higher yields when selling the produce and maximizing farmer profitability. This approach was especially evident in several projects that David initiated, including the establishment of sorting, packing and marketing centers close to the farming lands in the Western Galilee, Gezer Saidon, Sharon, Moshav Ahituv and Hoff HaCarmel region, in addition to the establishment of discussion groups consisting of various farm owners, addressing issues relating to vegetables, grapes and dates. There are currently four such discussion groups: Moshav Ahituv – cucumbers, Aravah – peppers and two in the Jordan valley, one relating to dates and the other relating to grapes.
Liran Laffer
Marketing and Export Manager at DH
Liran managed various business around the world between 1996-2000.
In 2000, he began working for the Agrexco exporting giant, where he stayed for ~10 years.
At Agrexco, Liran was involved in marketing vegetables and his final position involved managing strawberry and grape exports. He was responsible for marketing 1,300 tons of strawberries and 1,500 tons of grapes to all of the leading food chains in Europe.
In recent years, Liran managed the date department at Mor International. In 2019, he began working at David Hai as the Date Marketing Manager and in charge of the export and local markets for other fruit products.
He began working at David Hai and Effi Shalo Ltd. In 2010, where he is in charge of all date marketing, export and the local market, along with Jordan.
Avshalom
Elmakyas
Local Market Sales Manager at DH
Lior Hai
Chief Executive Officer at DH